Limitless Liftwear is a gymwear brand designed for powerlifters and those who prioritise strength training.

The brand was founded by a personal trainer who wanted to create apparel that reflected her

training philosophy and better serve her community.

I joined the project midway through its development to refine the brand’s visual identity.

My role involved redesigning the logo, rebuilding the website to ensure consistency across the brand,

and providing guidance on future design direction and product presentation.

While the online store has since paused due to stock and supplier challenges, the collaboration

remains ongoing, with plans to continue the project when the brand relaunches.