THEWALLCOLLECTIVE
THEWALLCOLLECTIVE
Project: Print on Demand
Role: Design & Business Consultant
Year: 2023-2026
TheWallCollective is an umbrella company that brings together multiple wall-art stores, each
tailored to a specific niche and visual style.
Throughout my ongoing involvement, I’ve developed the branding for each store,
created product mockups, optimised listings, and contributed to the thousands of designs
now displayed in homes and offices around the world.
I’ve been part of the company since its inception, working as both a graphic designer and business
consultant on a 50/50 profit-share basis with the director.
This opportunity grew from my previous experience as the founder of StillCanvas Limited (2021–2023),
a wall-art business offering similar products. StillCanvas was dissolved so that its assets and
existing stores could be transferred into TheWallCollective Limited.
Within the business, I focus primarily on the creative direction. Producing the product mockups,
banners, logos, and overall visual identity across all stores.
While we share responsibilities like customer service, fulfilment, and operations, I naturally lead
the creative output, with my partner handling systems, structure, and automation.
Between 2021 and 2023, the six Etsy stores I owned and operated through
StillCanvas Limited generated a combined total revenue of £545,200.
Between 2023 and 2025, the five Etsy stores I run in partnership with
TheWallCollective Limited generated a combined total revenue of £324,400.
